BodyFactory
Brand guideline and visual-system source material.
Hey, I'm a
Multimedia Designer
Design, marketing, and front-end development in one creative practice.
I create brand systems, email campaigns, paid social assets, websites, and video content that help businesses communicate clearly and grow.
01Multimedia Graphic Design
02Web Design
03Front-End Development
04Content & Video
Profile
A little
about me.
I’m a New York City multimedia designer and front-end developer working across branding, email marketing, paid social, web design, and video production. I connect clear visual systems with practical digital execution.
My background in design, technology, marketing, education, and customer experience helps me build creative work that is visually strong, easy to use, and aligned with real business goals.
Background
Experience timeline
- 2025 to Present
Multimedia Designer & Marketing Manager
BodyFactory Skin Care · Campaign strategy, email design, Meta creative, social content, video production, and brand-consistent marketing systems.
- 2024 to Present
Supplemental Instruction Leader
BMCC · Peer support across multimedia design and programming coursework, helping students troubleshoot creative and technical challenges.
- 2022 to Present
Patient Liaison & Front Desk Manager
Curated Mental Health · Patient retention, medication consistency, communication, process troubleshooting, and customer-first operational support.
- 2025 / 2024
Freelance & academic projects
Social Project for BMCC (2025) and Prisma Providers (2024), developing campaign assets, brand concepts, and a website for a legal consulting company.
- 2022 to 2024
Multimedia Programming & Design
BMCC · Associate degree, GPA 3.921, Phi Theta Kappa activities, and a 2025 Certificate of Excellence in Multimedia Programming and Design.
How I work: End-to-end creative production
I do more
than make the asset.
I manage the creative process from research and strategy to design, development, publishing, and performance optimization.
Each phase stays connected to the audience, the goal, and the system it needs to support.
- 01🔍Research & audience mapping
- 02◆Strategy, goals & creative concept
- 03▦Moodboard & visual references
- 04✦Design & production coordination
- 05⌨Build, edit & adapt
- 06↗Publish, test & optimize
What I do
01
Brand Systems
Brand identity, typography, color, and visual guidelines.
02Email Design
Email campaigns, lifecycle flows, and conversion-focused design.
03Meta Ad Creatives
Static, carousel, and video ads for Meta campaigns.
04Social Media
Social media graphics, carousels, and campaign content.
05Video
Short-form video editing, reels, and motion content.
06Web Design
Responsive websites designed and built from strategy to launch.
07YouTube
Long-form YouTube editing and creator-focused video production.
Toolkit
Tools I use
Photoshop
Illustrator
InDesign
Figma
Canva
Procreate
HTML5
CSS3
JavaScript
WordPress
Elementor
Webflow
VS Code
Klaviyo
CapCut
Notion
Trello
ChatGPTBrand Systems
Brand guideline systems
Prisma Providers
Brand guideline and visual-system source material.
Social Project
Brand guideline and visual-system source material.
Taina Photography
Brand guideline and visual-system source material.
Recent Work
Selected projects
BodyFactory
Brand guideline and visual-system source material.
4Th July Email Series
Campaign and lifecycle email design collection.
Meta Ads Collection
Static, carousel, and video creative for Meta advertising.
BodyFactory Instagram
Multi-channel social media campaign content.
Instagram Feed
Short-form editing, reels, carousels, and production work.
Youtube
Long-form YouTube video production.
Your Data Your Money
A campaign microsite helping Gen Z understand the monetary value of personal data through bold storytelling and direct-action experiences.
Feedback
What collaborators
say about the work.
Feedback across web design, marketing production, photography, and collaborative campaign work.
“Rodrigo was really easy to work with. He understood what I needed, brought my vision to life, and found practical solutions whenever we needed to troubleshoot.”
“He is amazing at taking feedback and turning it into stronger creative. Rodrigo stays flexible, communicates clearly, and keeps production moving.”
“Rodrigo brought my vision to life with a website that feels true to my photography. The process was collaborative, thoughtful, and easy from beginning to end.”
“A resourceful collaborator who responds well to feedback, works through technical challenges, and contributes thoughtful design solutions to the team.”