Brand system · Multilingual services · digital experience
PrismaProvider
A clear, multilingual path through a complex life process.
01, Foundation
Identity overview
The original proposal created a restrained, modern framework for organizing Prisma's services. The live identity builds on that foundation with an entirely digital customer journey, multilingual accessibility, client reassurance, and a warmer message around support and belonging.
View original PDF ↗02, Color
Color system
#4B6F8Amood-board reference#9DAFBDmood-board reference#777C7Fmood-board reference#CBD3DAmood-board reference#FFFFFFclean surface03, Typography
Type system
Aa
Poppins Bold
Primary headings and clear service hierarchy
Aa
Anton
Display emphasis in the original proposal
Aa
Serif / script accent
Editorial contrast referenced in the original visual direction
04, Guidelines
System details
Audience & promise
The live brand speaks to people across the United States through an entirely online model, with a strong connection to Brazilian and multilingual audiences. The communication is designed to reduce uncertainty and make the service experience feel easier to understand.
Brand promise: reliable, clear and caring support that remains accessible regardless of location.
Vision & mission
Prisma frames its role around hope, clarity and human support. The live website emphasizes making a complicated process feel simpler and more personal, while consistently reinforcing excellence, integrity, empathy and careful attention to each client's journey.
Voice & messaging
The brand combines professional authority with reassurance. It should sound capable without becoming institutional, and empathetic without becoming vague or sentimental.
- Clear
- Reassuring
- Transparent
- Human
- Professional
Messaging principles
- Translate complex information into straightforward language and visible next steps.
- Acknowledge that the journey can feel stressful, then answer with calm confidence and practical support.
- Reinforce precision, trust, transparency, care and attention to detail.
- Present the digital model as convenient and flexible rather than distant or impersonal.
- Keep calls to action simple: schedule a conversation, explore services, or contact the team.
Digital service model
The live experience brings services, reviews, team credibility, contact, scheduling, WhatsApp and social channels into one journey. The information hierarchy should quickly communicate what Prisma offers, how the remote model works, and how a visitor can begin a conversation.