Brand system · Immigration services · website system
Prisma Provider
A clear, multilingual path through complex immigration services.
01 — Foundation
Identity overview
The 12-page proposal defines a modern, minimalist website intended to establish Prisma’s reputation, unify its services, inform visitors, and support service sales in English, Spanish, and Portuguese.
View original PDF ↗02 — Color
Color system
#4B6F8Amood-board reference#9DAFBDmood-board reference#777C7Fmood-board reference#CBD3DAmood-board reference#FFFFFFconfirmed direction03 — Typography
Type system
Aa
Poppins Bold
Primary headings in three sizes
Aa
Anton
Display emphasis
Aa
Libra Serif Modern / Citadel Script
Serif/script accent; final family needs confirmation
04 — Guidelines
System details
Audience
Brazilians and Latin Americans—primarily adults in their late 20s through 40s—seeking immigration legalization services.
Information needed: Add validated audience research, accessibility/language priorities, and primary user journeys.
Vision
To revolutionize the immigration process by making it swift, affordable, and accessible, while becoming a leading provider of seamless legalization journeys.
Information needed: Client approval and final edited vision statement needed.
Mission
To streamline the path to legalization, save clients time and money, deliver exceptional service quality, and provide easy team access through web chat.
Information needed: Client approval and final edited mission statement needed.
Website architecture
Hero/header, vision and mission, services, references, contact form, Calendly, and footer.
Information needed: Add final sitemap, navigation labels, service-page hierarchy, and multilingual URL strategy.
Required integrations
Instagram, WhatsApp, email marketing, Google Reviews, Calendly, and contact forms with service and referral fields.
Information needed: Add selected vendors, form destinations, privacy/consent requirements, and analytics events.
Content & media
Client-provided text, images, videos, illustrations, company values, team bios, services, testimonials, domain, Calendly details, logo, colors, fonts, and email.
Information needed: Replace proposal examples with approved production copy and licensed final media.
Proposal scope & pricing
The May 29, 2024 proposal describes a single-page website linked to multiple sections, forms, and Calendly for a quoted designer fee of $300. It also records 2024 Hostinger plan examples from $1.99/month through cloud tiers.
Information needed: Pricing is an archival proposal record, not a current public offer. Confirm whether it should remain visible and replace hosting figures with current approved information.
Project workflow
The proposed workflow moves through an introduction meeting, proposal review, two creation/review rounds, hosting transfer, client training, final presentation, and Q&A. The deck targets completion in June 2024.
Information needed: Confirm actual project dates, final delivery date, launch status, and which milestones were completed.