Brand system · Skin care · visual identity
BodyFactory
Clinical confidence with an editorial, human touch.
01 — Foundation
Identity overview
The supplied one-page guide establishes a monochrome-led beauty identity supported by aqua and soft blush accents, editorial portraiture, and a high-contrast display serif.
View original PDF ↗02 — Color
Color system
#111111visually inferred#454545visually inferred#45C4B5visually inferred#E6D4D4visually inferred#FFFFFFvisually inferred03 — Typography
Type system
Aa
Bodoni Moda
Editorial display and campaign headlines
Aa
Work Sans
Supporting copy and modern contrast
Aa
Montserrat
Light through bold weight system
Aa
Helvetica
Reference grotesk shown in the supplied guide
04 — Guidelines
System details
Project goals
Build an informational service-selling website, establish the Prisma name and reputation, and integrate the business into one platform with English, Spanish, and Portuguese support.
Information needed: Confirm final launch goals, conversion priorities, and multilingual content ownership.
Logo system
The guide shows stacked BODY / FACTORY wordmark studies in high-contrast serif and sans-serif treatments.
Information needed: Provide final vector logo files, approved lockups, clear-space rules, minimum sizes, and prohibited uses.
Image direction
Clean skin-focused portraiture, direct crops, controlled lighting, and minimal backgrounds support the clinical-beauty positioning.
Information needed: Provide approved photography examples, retouching rules, model-release guidance, and image-crop standards.
Voice & messaging
Information needed: Provide brand promise, voice attributes, treatment terminology, CTA conventions, and claims/compliance rules.